The Fall of Advertising and the Rise of PR Al Ries, Laura Ries
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All new Firecracker clients will receive this book free! They ran out to hire PR companies and to launch PR campaigns. Companies need to clearly know the role of their mascot. If you hit it big, you can hit it BIG. Fall of Advertising photo After we wrote the 2002 book “The Fall of Advertising & the Rise of PR” a lot of companies got excited about PR. So your cases about this were particularly interesting. I am at the 56th International Advertising Festival at Cannes. Top Network Advertisers such as Specific Media, Google, Yahoo and Microsoft are seeing the industry grow each year – indeed Google primarily make their profits from advertising. In 2002, two authors named Jack Trout and Al Ries published a book that described a major shift in the way people perceive advertising. Check out here for the latest updates on the festival. As co-author, Al Ries of "The Fall of Advertising and The Rise of PR" points out, the sock puppet was confusing the advertising with the product. For a great look at the end of advertising, read “The Fall of Advertising and the Rise of PR” by Ries and Ries. I'm also particularly interested in the role of PR as opposed to advertising in promoting business. I encourage everyone to check out the book “The Fall of Advertising and the Rise of PR” to see what I'm talking about.